Metron Medica

Metron Medica is a specialized service portfolio of Metron Analysis, focused on the medical and pharmaceutical sector. The research tools it employs are:

• Market Measurement Surveys
  Determining market size and structure.
• Concept / New Products Tests
  Pre-launch research, evaluation of the 4Ps (Product, Price, Place, Promotion).
• Prescription Audits
  Ad hoc or continuous monitoring, prescribing patterns, and patient flow.
• Message Recall Evaluation
  Spontaneous and aided recall of promotional messages delivered through medical representatives.
• Patient Journey
  Quantitative and qualitative mapping of the algorithm implemented in physicians’ decisions, from initial patient diagnosis to the final recommended treatment and monitoring of its progress.
• Usage & Attitudes
  Usage patterns and perceptions regarding products and treatments.
• Sales Force Evaluation
  Investigation of qualitative and quantitative elements for evaluating medical and commercial representative visits, sales team image.
• Segmentation & Targeting
  Defining and optimizing the target audience.
• Distribution Quality Control
  Investigation of quality issues in the product distribution process.
• Data Management & Biostatistics
  Sample definition, CRF design, data entry, statistical analysis & reporting.
• Brand Image & Positioning
  Mapping of key differentiating brand characteristics, positioning in relation to the competition.
• Corporate Equity Studies
  Company image and positioning, corporate social responsibility.
• E-health
  Applications of new technologies in healthcare, electronic prescribing, e-detailing.
• Social Welfare
  Quality of life and public health issues, adverse event reporting.

More specifically, the sectors that Metron Medica addresses are:

• General Practitioners / Specialist Physicians
• Pharmacists / Dermo-Consultants
• Nurses / Medical Staff
• Patients / Patient Associations
• Opinion Leaders / Health Authorities
• Beauty & Wellbeing
• General Public