EXPERTISE

Metron Motor

Metron Motor is a specialized service portfolio of Metron Analysis, addressing the automotive, transportation, and car parts market sectors.

Metron Motor services include:

  • Sales Mystery Research
    Mystery visits aimed at evaluating service quality, sales team effectiveness, and adherence to service procedures during the sales process.
  • After Sales Mystery Research
    Mystery visits aimed at evaluating service quality, technical advisor team effectiveness, and adherence to after-sales service procedures.
  • After Market Mystery Research
    Mystery contacts in the broader market, within or outside the manufacturers’ official network, aimed at either evaluating service quality and sales team effectiveness, or gathering comparative spare parts cost information across networks.
  • Telephone/Online Service Research
    Telephone & online research to assess the quality of communication and service offered by businesses through call centers, live chats, email, and other digital channels.
  • Sales Customer Satisfaction & NPS Trackers
    Evaluation of customer satisfaction and experience during the sales process.
  • After Sales Customer Satisfaction & NPS Trackers
    Evaluation of customer satisfaction and experience after the sale.
  • Prospects Surveys
    Answers to questions such as what potential customers are looking for, what factors influence their decisions, and what strategies will make their approach or conversion into actual customers more effective.
  • Road-Side Surveys
    On-site surveys on roads or high-traffic locations, aimed at collecting data from drivers and passengers.
  • Comparative Pricing/Retail Studies
    Pricing strategy analysis for optimal market positioning.
  • Ad Recall Studies
    Evaluation of the effectiveness of advertising campaigns.
  • Brand Awareness and Brand Equity Studies
    Assessment of brand recognition and corporate reputation/image.
  • Brand Consideration Surveys
    Brand positioning in the market, understanding the factors that encourage or deter brand selection, aiming to improve recognition and preference strategies.

More specifically, the sectors that Metron Motor addresses are:

  • Automobiles
  • Luxury Vehicles
  • Motorcycles
  • Trucks
  • Buses
  • Shipping
  • Tractors
  • Pick-up Trucks
  • Car Rental
  • Long-term Car Leasing
  • Car Insurance
  • Spare Parts
  • Body Parts
  • Lubricants
  • Construction Equipment